Industry Leadership Group

UK Consumer Research

The following are the ways to access the UK Consumer Research:

2. Download the full report of the UK Consumer Research in a PowerPoint format.

Pages 1-37 are the key findings, pages 38 - 256 are the Individual Activities: Scale, profile and characteristics of each of the 30 activities included in the research. At the end of each individual activity there is a button label "CLICK HERE TO RETURN TO ACTIVITY NAVIGATION PAGE". You will then be able to select then next activity.


Project Partners

The Outdoors Scotland Tourism Strategy is an initiative led by Wild Scotland and Sail Scotland (project partners) to champion a collaborative approach for the sector to drive Scotland forward as a leading outdoors tourism destination for sustainable, and environmentally focussed marine and outdoor activities aligned to Scotland’s Outlook 2030.

Strategy Delivery Team