Outdoors Scotland Tourism Strategy

Regional Workshops

Book your free place today at an Outdoors Scotland Tourism Strategy Regional Workshop – Come along, have your say and get involved in how Outdoors Tourism is developed in Scotland.

This is a unique opportunity  that will give the Marine, Adventure and Wildlife tourism industry to consider emerging opportunities, and to discuss ways of addressing issues and concerns that together will generate a greater return from our visitors and build a stronger industry.

This is a critical time as we emerge from Covid-19, face new consumer trends & expectations, and adapt to a future net zero agenda. Now is the time to help shape the future of your sector.

As part of this process, we would like to invite you to participate in one of our upcoming workshops being held across Scotland.  At the workshops we will share with you the key findings to date and importantly the results of the new UK Consumer research by 56 Degree Insight carried out for the development of the new strategy.

The workshops will focus on questions such as:

  1. What differentiates Scotland and gives us a competitive advantage as a Marine, Adventure and Wildlife tourism destination?
  2. What factors might be hindering the sustainable growth of outdoors tourism in Scotland?
  3. How do we build on our advantages and strengthen the return on our key markets?
  4. What does success in Outdoors Tourism look like?

BTS is working with Wild Scotland and Sail Scotland on the planning process and will facilitate these workshops.  We invite you to participate in a workshop at a convenient time and location to discuss your aspirations and thoughts for Outdoors tourism in Scotland and to assist in identifying the most appropriate steps that should be taken in the next five – eight years.

These workshops are the initial phase of consultation and we are looking forward to working with you in the ongoing process of developing the strategy.

The workshops are being held in the following locations and you can book your place by clicking on one of the links below:

Dates Event / Region

Wednesday 10th November; 2.00 – 5.00 Ayrshire & Arran, location Irvine

Thursday 11th November 2.00 – 5.00 Taycountry – Perth / Dundee/ Fife and Angus, location Dundee

Monday 29th November 2.00 – 5.00 Greater Glasgow & Clyde Valley, Inverclyde & Bute, location Greenock

Tuesday 30th November 2.00 – 5.00 Stirling, Loch Lomond & Trossachs, Central Scotland, location Stirling

Wednesday 1st December 2.00 – 5.00, South of Scotland, West, Dumfries & Galloway, location Dumfries

Thursday 2nd December 2.00 – 5.00, Virtual Event

Monday 6th December, 2.00 – 5.00, Argyll & Isles and Lochaber, location Oban

Wednesday 8th December 2.00 – 5.00 Cairngorms, location Aviemore

Thursday 9th December 9.30 – 12.00 Moray & Inverness, location Forres

Additional Event – Friday 10th December 10.30 – 12.30, Virtual Event

Tuesday 14th December 10.00 – 3.00 Shetland, location Lerwick

Thursday 16th December 2.30 – 5.00 Aberdeen, Aberdeenshire & Banff, location Inverurie


Unfortunately in light of the recent Scottish and UK Government notifications about COVID and the working from home messages, and given the highly infectious nature of Omnicron we are (reluctantly) pivoting the remaining workshops to 0n-line events. 

Thursday 13th January 2.00 – 4.00 Edinburgh, The Lothians & South of Scotland, East (Scottish Borders), Now on-line 

Wednesday 19th January 10.00 – 12.3.0 Orkney. Now 0n-line

Wednesday 26th January 10.00 – 12.30 Outer Hebrides, Now on-line

The workshops are open to any business, community group, local authority with an interest in Marine, Adventure or Wildlife Tourism.

COVID protocols will apply to all of the workshops.

Project Partners

The Outdoors Scotland Tourism Strategy is an initiative led by Wild Scotland and Sail Scotland (project partners) to champion a collaborative approach for the sector to drive Scotland forward as a leading outdoors tourism destination for sustainable, and environmentally focussed marine and outdoor activities aligned to Scotland’s Outlook 2030.

Strategy Delivery Team