South of Scotland Stories Experiences Collection
BTS is working with SSDA to assist 10 business partners to plan, prepare and export their products and experiences to the travel trade in identified International Markets. Building their capacity will also help promote to secondary and follow on markets.
The business support programme will provide the 10 participating businesses a tailored package of support to suit their business needs and that fit with the programme objectives i.e. ensuring these businesses have developed bookable experiences and are travel trade ready by the end of the programme.
The Trailblazer Experiences will build the reputation of The South of Scotland Experience Collection in the international markets. The Trailblazer Experience will be the first Experiences out of the blocks and need to be ready to go to market for summer 2022.