Outdoors Scotland Tourism Strategy

Destination Benchmarking

To fully understand where Scotland is currently positioned in a global Outdoors Tourism Market Place we are looking  to through desk research engage with a number of destination taken from the ATTA Destination Index, these being:


  • Iceland
  • Switzerland
  • New Zealand
  • Germany
  • Norway


  • Czech Republic
  • Chile
  • Slovak Republic
  • Slovenia
  • Israel

Project Partners

The Outdoors Scotland Tourism Strategy is an initiative led by Wild Scotland and Sail Scotland (project partners) to champion a collaborative approach for the sector to drive Scotland forward as a leading outdoors tourism destination for sustainable, and environmentally focussed marine and outdoor activities aligned to Scotland’s Outlook 2030.

Strategy Delivery Team