Outdoors Scotland Tourism Strategy
Destination Benchmarking
To fully understand where Scotland is currently positioned in a global Outdoors Tourism Market Place we are looking to through desk research engage with a number of destination taken from the ATTA Destination Index, these being:
Developed
- Iceland
- Switzerland
- New Zealand
- Germany
- Norway
Developing
- Czech Republic
- Chile
- Slovak Republic
- Slovenia
- Israel
Project Partners
The Outdoors Scotland Tourism Strategy is an initiative led by Wild Scotland and Sail Scotland (project partners) to champion a collaborative approach for the sector to drive Scotland forward as a leading outdoors tourism destination for sustainable, and environmentally focussed marine and outdoor activities aligned to Scotland’s Outlook 2030.
Strategy Delivery Team



