Destination Benchmarking

To fully understand where Scotland is currently positioned in a global Outdoors Tourism Market Place we are looking  to through desk research engage with a number of destination taken from the ATTA Destination Index, these being:

Developed

• Iceland
• Switzerland
• New Zealand
• Germany
• Norway

Developing

• Czech Republic
• Chile
• Slovak Republic
• Slovenia
• Israel

Project Partners

The Outdoors Scotland Tourism Strategy is an initiative led by Wild Scotland and Sail Scotland (project partners) to champion a collaborative approach for the sector to drive Scotland forward as a leading outdoors tourism destination for sustainable, and environmentally focussed marine and outdoor activities aligned to Scotland’s Outlook 2030.