Let’s Grow Adventure Tourism Research & Insights

Facts, Figures and Insights

There’s a lot information and research about Scotland’s ever-evolving Adventure Tourism sector. This section of our site aims to keep you up to date with digestible and relevant information on Adventure Tourism.

VisitScotland Scenario Planning Toolkit

The purpose of the toolkit is to help businesses to plan, to work to address many different challenges they may likely yet face through 2021, and to help steer those businesses out through to the other side of the COVID-19 pandemic

Let’s Grow Adventure Tourism Workshop 1 Session 3 – Recording

Let’s Grow Adventure Tourism Workshop Recording Link (to be added)

Presentations Workshop 1 Session 2 – 25th November

Victoria Brooks, Wild Scotland

Chris Greenwood, Senior Tourism Insight Manager, VisitScotland


Frazer Coupland, Lochaber Chamber of Commerce /Outdoor Capital of the UK

Lochaber Destination Strategy Prezi Presentation

Alistair Danter, Skye Connect


Selection of reports referred to by Alistair during the breakout session. Link to a zip file for following reports:

  • ClearSight™ on Recovery & Covid-19
  • The impact of tourism on Skye 
  • UK Visitors Shoulder Months Research
  • Visitors to Isle of Skye and Isle of Raasay: Origin breakdown and ‘Shoulder month’ analysis
  • Skye Activities Rating Analysis Raw Data

Presentations Workshop 1 Session 1 – 12th November

Gergana Nikolova; ATTA Regional Director – Europe & Central Asia

Let’s Grow Adventure Tourism Workshop 1 Session 1 – Recording