Let’s Grow Adventure Tourism Research & Insights
Facts, Figures and Insights
There’s a lot information and research about Scotland’s ever-evolving Adventure Tourism sector. This section of our site aims to keep you up to date with digestible and relevant information on Adventure Tourism.
Scotland is Calling Campaign
VisitScotland Scenario Planning Toolkit
The purpose of the toolkit is to help businesses to plan, to work to address many different challenges they may likely yet face through 2021, and to help steer those businesses out through to the other side of the COVID-19 pandemic
Adventure tourism insights
In late summer 2020, VisitAberdeenshire commissioned research to deepen our understanding of the profile of this market, what would motivate them to choose the North-east for their adventure tourism break and how best to communicate with this market in future campaigns?
You can access a summary report and all 8 pen portraits below, helping you and your business to hone in on the particular profiles that are of most relevance to you.
Adventure Tourism in North-east Scotland: Consumer Insight Study – A Summary