Dumfries & Galloway Adventure Tourism Accelerator

Workshop Presentations

Residential Workshops 5 & 6 Monday / Tuesday 7th / 8th November 2022

Monday 7th November 2022

Workshop 5 – Experiential Tourism and Digital Marketing

Fergus Watson


Stewart Walker

Introduction to Experiential Tourism.

This session provides businesses with an introduction to what experiential tourism is and what an experience is and how to go about developing new experiences and products.


Kev Stacey

Founder, 42 Cycling

Kevin provided an overview of his business journey to date highlighting the highs and lows and sharing some key business development actions for 2023.


Patrick O’Shaughnessy


Patrick provided a brief overview of the importance of digital and someone emerging digital trends for 2023.


Mark Proctor

Dropkick Marketing

Mark gives and introduction to using digital platforms including TIK/TOK to attract customers and build brand awareness.

Mark Proctor Dropkick Marketing


Beirhope Alpacas

A fireside chat with Lynne Jobs, founder of Beirhope Alpacas where Lynne shared her experience of building her business and the use of booking technology and the digital world.

Tuesday 8th November 2022

Workshop 6 – Embracing Sustainability

Andrea Nicholas

Green Tourism

Sustainability and Responsible Tourism

How to Become a Sustainable Business, Andrea Nicholas, CEO, and founder Green Tourism, provided informed insights on the journey to becoming a sustainable business operation with case examples of relevant projects.


Matt Harrison Owner ACE Target Sports, Isle of Skye,

Matt tell us his unique story in his approach to sustainability both from the earlier trading years to the future and the current business expansion.

Oliver and Keeje Crawford-Avis, Burmieston Farm 

Keeje shared their journey at and the creation of a unique accommodation destination with green credentials underpinning the experience.


Workshop 4 Tuesday 25th October 2022

Fergus Watson

Fergus Watson Presentation


Patrick O’Shaughnessy


Patrick O’Shaughnessy Presentation

 6 Tips for Tourism Businesses

Laura McCourt

Business Growth Manager

Mid and East Antrim Council

Andy Burton

Active Highs

Workshop 3 Tuesday 14th June 2022

Fergus Watson / Stewart Walker

Fergus Watson Presentations

Stewart Walker Presentations


  • Fergus Watson Presentation 1
  • Stewart Walker Presentation
  • Fergus Watson Presentation 2

Brian Sharp

Mountain Wave Coaching, Founder

Presentation to be uploaded

Jason Powell

Mid and East Antrim Council

Workshop 2 Tuesday 31st May 2022

Fergus Watson

Workshop Presentation – Download


  • Welcome and Participant Introductions
  • Review Previous Workshop
  • Digital Audit / Business Improvement Plan

Yvonne Wagoun,

White Stag Tourism

Mike Dunthrone,

In Your Element

Workshop 1 Tuesday 10th May 2022

Fergus Watson

Workshop Presentation – Download


  • Welcome and Participant Introductions
  • Adventure Tourism Opportunities and Trends
  • Digital Audit
  • Business Improvement Plan

Ross McAuley,

Chief Executive SSDA

Programme Funder