Dumfries & Galloway Adventure Tourism Accelerator
Workshop Presentations
Residential Workshops 5 & 6 Monday / Tuesday 7th / 8th November 2022
Monday 7th November 2022
Workshop 5 – Experiential Tourism and Digital Marketing
Fergus Watson
Stewart Walker
Introduction to Experiential Tourism.
This session provides businesses with an introduction to what experiential tourism is and what an experience is and how to go about developing new experiences and products.
Kev Stacey
Founder, 42 Cycling
Kevin provided an overview of his business journey to date highlighting the highs and lows and sharing some key business development actions for 2023.
Patrick O’Shaughnessy
VisitScotland
Patrick provided a brief overview of the importance of digital and someone emerging digital trends for 2023.
Mark Proctor
Dropkick Marketing
Mark gives and introduction to using digital platforms including TIK/TOK to attract customers and build brand awareness.
Mark Proctor Dropkick Marketing
Beirhope Alpacas
A fireside chat with Lynne Jobs, founder of Beirhope Alpacas where Lynne shared her experience of building her business and the use of booking technology and the digital world.
Tuesday 8th November 2022
Workshop 6 – Embracing Sustainability
Andrea Nicholas
Green Tourism
Sustainability and Responsible Tourism
How to Become a Sustainable Business, Andrea Nicholas, CEO, and founder Green Tourism, provided informed insights on the journey to becoming a sustainable business operation with case examples of relevant projects.
Matt Harrison Owner ACE Target Sports, Isle of Skye,
Matt tell us his unique story in his approach to sustainability both from the earlier trading years to the future and the current business expansion.
Oliver and Keeje Crawford-Avis, Burmieston Farm
Keeje shared their journey at and the creation of a unique accommodation destination with green credentials underpinning the experience.
Workshop 4 Tuesday 25th October 2022
Patrick O’Shaughnessy
VisitScotland
Patrick O’Shaughnessy Presentation
6 Tips for Tourism Businesses
Workshop 3 Tuesday 14th June 2022
Fergus Watson / Stewart Walker
Fergus Watson Presentations
Stewart Walker Presentations
Videos
- Fergus Watson Presentation 1
- Stewart Walker Presentation
- Fergus Watson Presentation 2
Brian Sharp
Mountain Wave Coaching, Founder
Presentation to be uploaded
Workshop 2 Tuesday 31st May 2022
Fergus Watson
Workshop Presentation – Download
Videos
- Welcome and Participant Introductions
- Review Previous Workshop
- Digital Audit / Business Improvement Plan
Workshop 1 Tuesday 10th May 2022
Fergus Watson
Workshop Presentation – Download
Videos
- Welcome and Participant Introductions
- Adventure Tourism Opportunities and Trends
- Digital Audit
- Business Improvement Plan
Programme Funder
